Lesson 2: How to Be Needed and Make Business Easy

Resources

Lesson Briefs + PDF's

The Value Equation: Making Business Come to You

Find Your Island: Top 4 Industries Where Crafters Are Scarce and Wanted

Craft Success Case Study: Beard Beanies

Homework

Week 1, Assignment 1: Positioning Your Business

Recommended Reading

Seth Godin and the HBR on Scarcity

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