Pride Hook Statement

From Harrison and the Furls Team,

It has come to my attention that we didn’t give enough information on our Pride campaign and that has caused some concerns in the maker community. I have spent the day speaking to my team. We hear you. It is very important that we speak to your concerns and tell you a little bit about our ‘why’.

We knew that when Furls stepped into the ring that there would be people who questioned our intent. If we can do it better, please let us know. It’s how we grow as allies and we feel that the conversation is important.

We realize that people looking in do not know our motives behind this release. The intention of our Pride hook was to celebrate and show our love and support to the members of the LGBTQIA+ community and start conversations with those willing to learn. We chose to release this hook in June, because June is Pride Month. We are proud of our friends and recognize the struggles they have, and continue to, face. We pride ourselves on inclusivity and welcome such discourse to continue our own personal and company growth.

Although this product just became available, this project has been in the works for nearly a year. Our team is comprised of people of all walks of life, including members of the LGBTQIA+ communities and their friends and loved ones.

We chose The Trevor Project because this charity is near and dear to our hearts on a personal level. As a company Furls chooses a different charity to donate on a monthly basis. You can find a list of previous charities on our website. The Trevor Project was chosen this month because of the good work that they do for the community that we care about.

Representation matters. This statement is spoken in Furls meetings on a regular basis. We are a small business showing support for our friends, family and team members.

We made a decision at the beginning of this year to tell the stories of makers in underrepresented communities, and lift them up all year round. Although we have interviewed members of the LGBTQIA+ community previous to Pride month, we have chosen 5 members of the LGBTQIA+ community to interview during this month as well. Our commitment to lifting up these members of our community doesn’t only happen during Pride month. It is a daily commitment from our entire company.

To answer some of the questions we are seeing in the blogosphere.
Cost: The price is set higher than our other Streamlines because the costs of producing a striped resin hook are much greater. Each color is individually hand-poured, making this a multi-step and time-consuming process. This product will always be this price and we are always donating 10% of the proceeds to a LGBTQIA+ foundation.

Allyship: We could have done better. Although we did include information about the LGBTQIA+ community and links to more information about The Trevor Project, we recognize that we could always do more. Allyship is a journey. We are committed to learning and reflecting on how to best show up. We welcome feedback from members of the LGBTQIA+ community. We would love to continue to partner with you to ensure that we keep doing better.

Representation: Members of the LGBTQIA+ community were involved in every step of the process in creating and releasing the Pride hook. From conception down to choosing the charity we donate to. They were always part of the conversation.

We are sorry that this lack of information created a distraction from the work that we are trying to do, and from celebrating the community that this hook was made for.

For more information about The Trevor Project, please visit

Thank you.