First of all, a big thanks from everyone at Furls for partnering with us in our effort to spread the word about wonderful fiberarts goodies! We’re so excited to build a great network of the creative bloggers, pattern designers, companies, and influencers in our industry.
We’ve outlined some steps below for successful cross-promotion and sharing. This isn’t rocket science and we’re totally open to you sharing how you’d like, but we want to share our methods for bests and success that we’ve develop after doing dozens of cross promotions and partnerships.
We also need a few things from you to make your post as smooth as possible! The general format for information and images of yours is featured below; again these are just guideline based on what we’ve had the most success with but please feel free to make suggestions and amendments as you please!
To access Giveaway scripts, templates, and the images you can use, just visit our Partner's Dropbox.
Instructions and suggestions for hosting your giveaway are featured below, and in the Giveaway instructions document in the Partners' Dropbox.
Instructions: The first step in hosting your Furls giveaway is announcing the giveaway to your audience. We recommend sharing with your blog, email subscribers, and Facebook for maximum engagement. Examples of how other bloggers and pattern designers have announced their giveaways can be found here ( Michael Sellick of the Crochet Crowd ) and here (Tamara Kelly of Moogly ). We’ve also included a rough template and some announcement scripts for you to use if you need some help getting started. You are also more than welcome to use the photos, icons, and images shared through our Partners and Affiliates Dropbox, pursuant to our image sharing Terms and Conditions. The general layout for the announcement, as seen on the template, is a two paragraph announcement split by headers, heavy use of images, and followed by the submissions collection box at the bottom.
There are many ways to collect your audiences submissions. The most simple is just allowing your readers to comment on a blog post and then you can choose the winner at random from the comments. We highly recommend RaffleCopter as a superbly easy and automated way to host giveaways.
Depending on how you’ve structured your giveaway, it’s up to you to pick your winner. Often times, giveaways are structured as contests, so applicants must also submit something like a poem, a crocheted figure, or something else to determine themselves as a winner. We also often ask that contestants sign up to our newsletter (for the chance to win more hooks in the future) to be entered into your giveaway. Again, it’s up to you whether you’d like to have this as part of your giveaway. If it is, it’s best to relay who has been chosen as a winner with us so we can confirm that they signed up to our newsletter.
Once the winner has been chosen, all you have to do is send us their full name, email, and address to our Partners Manager at firstname.lastname@example.org and we’ll handle everything from there!
To access Joint Sharing scripts, instructions, and the images you can use, just visit our Partner's Dropbox.
Instructions and suggestions for joint sharing and cross promotion are featured below, and in the Joint Sharing instructions document in the Partners' Dropbox.
We can share your material on Facebook in two ways:
First, if you’ve already made a Facebook post about your material and just want us to share that post on our page, all you need to do is send us the unique URL for that post and we’ll get it shared!
On the other hand, we can also post something directly onto our page for you. We ask that you prepare the script and image we’ll be sharing. The script must be under 150 words and your image must have approximate dimensions 403x403 pixels (if your script contains a URL, you don’t need an image).
The script should outline the main benefits and features of what you’re promoting. We suggest use of line returns and white space, just to make the post easier to read. Please note that Facebook posts cut off at about 250 characters with a ‘read more’ shortener, so your first 250 characters should make people want to read beyond the cutoff.
NOTE: If you end a sentence with a URL, make sure there is a space between the end of the URL and the period at the end of the sentence. For example, a sentence should read, “check out furlscrochet.com .” not, “check out furlscrochet.com.” because browsers will assume the period is part of the URL and will redirect incorrectly.
We’re also happy to make email blasts out to our email list for you. This is a more dedicated and intimate list of Furls fans, newsletters subscribers, and past customers.
To prepare material for us to share with our list, please prepare a script of about 300 words in length as well as three images: 1 email header at 600x100 pixels, and 2 square images at 350x350 pixels. As with the Facebook post script, your email blast script should detail the main benefits and outcomes of dealing with your promotion, product, or service.
We will most likely edit your script from our perspective so that a sentence like,
“My product helps your hands stay flexible while crocheting…”
becomes, from our perspective,
“Checkout her new product that helps your hands stay flexible while crocheting! Isn’t that awesome!”
In an effort to cross promote and share with the best outcomes for us both, we request that you share something from our list of current promotions (featured on the Partners’ Dropbox in the Joint Sharing folder).
You are free to edit, add to, or take away from the scripts provided here to make them appropriate for your audience.
If you do amend the scripts below in any way, please confirm that the changes work for us with the Partner Manager as well.
We’ve included a document full of Facebook, Blog, and Email scripts for joint sharing in the Joint Sharing folder of the Partner’s Dropbox. Images are included in the Partners’ Images folder.
If you’d like to track the results of our promotions for you, we’ll happily include any affiliate link of yours where you direct us to do so.
Alternatively, if you’d like to track the results of your promotion for us, you’re more than welcome to create an affiliate account and even earn revenue off of your shares.
Just talk to your Partner Manager about our affiliate program.
If you’ve successfully hosted a giveaway and a joint sharing promotion and want a new way to cross promote with Furls, we occasionally open up to exclusive interviews, contests, affiliate events, and other marketing methods. Just ask your Partner Manager to see what we’ve got going on right now!
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