The Furls Team

Wondering who is behind our witty emails? Or who makes the website run? Curious who packs all those boxes, or answers the phone when you call? The team behind Furls Fiberarts can be found all over North America and continues to grow each year! Although we usually remain hidden behind the scenes (beneath stacks of data, skeins of yarn, and more hooks than can be used in a lifetime), we wanted to share with you a little bit about ourselves so that you can meet the team behind the brand.

Harrison Richards
Founder & CEO

Harrison is the founder and CEO of Furls. He made the first Furls hook in his parent’s garage when he was 18 years old and has grown Furls to a company with sales in 94+ countries, 20+ amazing employees, and almost 500,000 luxury crochet hooks sold! Harrison loves entrepreneurship, art, surrealism, programming, and chicken wings.

Lorene Eppolite
COO & Creative Director

Lorene is the COO and Creative Director for Furls Crochet. She has been part of the Furls team since 2015. Lorene is also the designer behind Cre8tion Crochet and a founding member and designer of Crochet Foundry Magazine. Lorene’s current favorite Furls hook is the Odyssey line, her current favorite color is Silver. Candy Shops were her first love and Alpha Acrylic Swirls also hold a special place in her heart.


Brenna Eaves
Director of Products & Graphics

Brenna is the Director of Products and Graphics for Furls, which means she is responsible for the way new Furls goodies look and also things like sale banners and the little illustrations you’ll find all over the site. She has been an official part of the Furls team since June 2019, but started her relationship with Furls through hosting Amigurumi Crochet-Alongs way back in 2016. Brenna is also the whole team behind Little Raven Fiber Arts, a hobby business she founded when she was 13 years old. Outside of graphic design and fiber arts, Brenna really enjoys writing, ceramics, growing her own food, and pushing the limits of “too many” houseplants. Her favorite Furls hooks are the Odysseys, but the Streamline Swirl Galaxies are a close second.

Dianne Hunt
Affiliate & Wholesale Success Manager

Dianne has been a team member of Furls since 2018 working in Customer Service, and now Executive Assistant to the CEO. As part of the Customer Service team, Dianne helps to answer any customer service questions to ensure our customers get the best quality experience with Furls. Dianne’s favorite Furls hooks are the Odyssey hooks. While she loves all the colors, her favorite colors in Odyssey are the Turquoise, Pink, and Silver. You can find Dianne crocheting, reading (Harry Potter series is her favorite), or spending time with her family.

Jessi Myers
Full Stack Developer

Jessi is the full stack developer for Furls. She’s the one who makes everything on the Furls site work so smoothly! She has been a part of Furls since August 2020 and is excited for all things to come. Her favorite Furls hooks have to be the Streamline Swirl in Supernova and the Tunisian hooks! Besides working for Furls and crocheting, she enjoys video games, music, cross stitch and embroidery, and spending time with her daughter and husband.

Pam Stark
Director of Marketing

Pam is the baseball-lovin’, coffee-chuggin’, solo Canadian over at Furls Crochet. Although Pam started at Furls in August 2020 as the Affiliate Manager, she has recently joined a new department as the Director of Marketing. When she isn’t exploring trends and strategizing in her day job, she can be found elsewhere on the web as both the designer and blogger at Sincerely Pam, and co-founder of Crochet Foundry Magazine. Pam’s favorite Furls hook is the Alpha, and her favorite part of getting hooks in the mail is watching her daughter’s face light up as she opens each box.

Samantha Casale
Project Manager of Furls Crochet

Samantha is the lady behind all of you favorite ads, from “Dogs crocheting for Christmas” to “Woman who holds her yarn in a papoose like a baby”. She has been with Furls since October 2018 and has enjoyed every bit of watching the company grow into what it is today. Her favorite furls creations are the Yellow Odyssey and Tunisian Hooks. When she’s not filming ads and writing witty emails, she enjoys candle making, crocheting, being lazy with her dog Archie, boxing, and baking.

Megan Hicks
Customer Service Manager

Megan is our Customer Service Manager. She joined the team in 2021 and helps to answer questions, notice trends, and provide overall assurance that our customers get the best quality experience with Furls. Currently, her favorite hooks are the Blue Odyssey and Taurus Swirl. When she’s not crocheting, Megan likes to create things in a number of different mediums including woodwork, watercolor, charcoal, and acrylic. She also loves to travel the world, play hockey, wakeboard, and ride her horse “Tequila”.

Crystal Bucholz
Creative Director of Crochet Foundry

Crystal is the Creative Director of Crochet Foundry Magazine. While she enjoys all aspects of her job, Crystal enjoys being able to work with an amazing team to bring the best of the best to such an exceptional crochet community! Though she loves working with all Furls products, her favorite hook is always the one that matches the current project she’s working on… or I should say projects. When Crystal’s not working or crocheting, she enjoys spending time with her husband and three boys.