Because most of all, we care. Furls’ owner and C-Suite members have either marched for, protested against discrimination, or donated personally to LGBTQ-positive organizations. Supporting the community has been a mission of our hearts. And with internal discussions, including talks about wanting to be authentic, we decided to release a Pride hook.

The Pride hook is about celebrating wins, giving visibility and recognition. It’s about showing everyone in the crochet community that queer folx are here, proud, and an integral part of this space.

We put in the work at Furls to create a space where all people can be their authentic selves. We have a zero-discrimination policy. We have equal pay and opportunity for all. We are proud of the LGBTQ individuals in our company and our community. And we want you to wear that Pride out loud.

The Trevor Project is about being a real changemaker. They have been active for two decades, are transparent with their ongoings, and have stood well with the LGBTQ community. Their mission and goals resonated with us at Furls, and we proudly support them.

Read more about The Trevor Project here.

Our price difference comes down to fairly paying our people for their labor. Our original Pride hooks require colors to be poured carefully and separately. Our Pride Glitter melds the colors together; therefore, it doesn’t need the time and focus Pride does. Any time we can save money, we pass those savings onto you!

With your support over the last twelve months, Furls has donated over $16K to The Trevor Project, the world’s largest suicide prevention and mental health organization for LGBTQ young people. This year, we are matching donations up to $20K. You can donate here.